ANNUAL REPORT 2015
THE THIRD ISSUE
AIRASIA X BERHAD
43
Prior toAirAsia X,hewas Head of Operations
for seven years at pay television company,
Eurostar Communications Llc, in Dubai. He
then joined the aviation sector as Head
of Sales for Charters and Leasing at Air
Charter International Arabia Ltd, Dubai for
six years.
MUHAMMAD ALIF SOON
Head of Ground Operations
Alif has been with the AirAsia Group
since 2004, and is a proud recipient of
the 10 Years Long Service Award. His
positive attitude and commitment to the
job throughout his tenure are reflected
in countless achievements leading to a
number of promotions, the latest being to
Head of Ground Operations. In this role,
he is responsible for driving and leading
our team of Guest Service Assistants in
improving our customers’ experience.
Alif started as a Guest Service Assistant,
manning the check-in counters and
boarding gates.
ASPA LINDA AHMAD
Head of Cabin Crew
Aspa has over 19 years of experience in
the aviation sector. She began her journey
in AirAsia in 2002 as Cabin Crew and was
quickly promoted to Senior Cabin Crew
in 2003, a Purser in 2005 and Cabin Crew
Executive in 2009. In 2010, her journey with
AirAsia X took off with a promotion to being
the new Assistant Cabin Crew Manager.
Expanding her skills-set further, she joined
the Cabin Safety Department as a Safety
Examiner and was promoted to Cabin
Safety Manager in 2012.She was chosen to
lead the Cabin Crew Department inAirAsia
X in 2015, responsible for empowering
more than 800 cabin crew execute their
best in customer service and safety.
AMOS AW SHING CHIEN
Head of Revenue Management
Amos joined Revenue Management at
AirAsia Berhad in 2007 and later moved
to AirAsia X as part of the pioneering
team in driving the Revenue Department.
In January 2014, he was promoted to
Route Control Manager (RCM) while also
overseeing the start-up of Thai AirAsia X
(TAAX). In June 2015, he was appointed
Head of Revenue Management and also
Head of Group Revenue Management
for the AirAsia X Group. During his time
at AirAsia X, he has seen the Group grow
from celebrating its inaugural flight to the
Gold Coast in 2007 to setting up affiliates
in Thailand and Indonesia.
Amos brings with him a wealth of
experience in the aviation industry,
having held positions at Cathay Pacific
Melbourne Airport, Malaysia Airlines and
Virgin Australia prior to joining the AirAsia
Group.
Amos holds a Bachelor’s in Commerce
majoring in Marketing and Management
at Deakin University,Victoria,Australia.
PAVENRAJ SINGH
Head of Ancillary
Paven began his journey with AirAsia X
in December 2010 and was assigned the
role of Head of Ancillary in 2015. His key
responsibilities include driving ancillary
revenue through strategic partnerships,
pricing and product enhancement while
continuously raising awareness across the
AirAsia X network to ensure growth. Paven
also played an instrumental role in setting
up ancillary products and services for Thai
AirAsia X and Indonesia AirAsia X before
their inception.
Paven holds a Bachelor's in Accounting &
Information Technology from the Auckland
University of Technology, New Zealand.
JAISHARAN KAUR GILL
Head of In-flight Operations
Jaisharan joined AirAsia X in May 2013 as
a Supply Chain Manager in the Quality
Assurance Department, responsible for
the implementation of Axapta 2009 for
Procurement and Inventory and setting up
the airline’s supply chain processes.
She was subsequently promoted to Head
of In-Flight Operations in August 2015,
overseeing all in-flight operations and F&B
ancillary. She is responsible for developing
the In-Flight menu, negotiating contracts
as well as procurement and vendor
management. She oversees the day-to-
day in-flight operations including catering
and cleaning and laundry services.
Prior to AAX, she was a test engineer at
Memory Products and later attached to
an Australian Electrical Company as part
of their Procurement & Contracts team.
She holds a Degree in Electronic
Engineering and Master of Supply Chain
Management from RMIT University,
Melbourne.
PROFILE OF THE
LEADERSHIP TEAM
