Vision, Mission and Values

VISION

To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

MISSION

01

To be the best company to work for whereby employees are treated as part of a big family.

02

Create a globally recognised ASEAN brand.

03

To attain the lowest cost so that everyone can fly with AirAsia.

04

Maintain the highest quality product, embracing technology to reduce cost and enhance service levels.

VALUES

01

Dare to Dream

Progress comes from innovation. Both require change to happen.

02

People First

Care for our people, care for our guests.

03

Make it Happen

Learn fast and deliver more with less.

04

Be Guest-Obsessed

Understand deeply what our guests want. Then give them more than they expect.

05

One AirAsia

We are one airline, with one vision, and one people.

06

Safety Always

Safety is everyone's responsibility, it starts with you.