Vision, Mission and Values
VISION
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
MISSION
01
To be the best company to work for whereby employees are treated as part of a big family.
02
Create a globally recognised ASEAN brand.
03
To attain the lowest cost so that everyone can fly with AirAsia.
04
Maintain the highest quality product, embracing technology to reduce cost and enhance service levels.
VALUES
01
Dare to Dream
Progress comes from innovation. Both require change to happen.
02
People First
Care for our people, care for our guests.
03
Make it Happen
Learn fast and deliver more with less.
04
Be Guest-Obsessed
Understand deeply what our guests want. Then give them more than they expect.
05
One AirAsia
We are one airline, with one vision, and one people.
06
Safety Always
Safety is everyone's responsibility, it starts with you.