Vision, Mission and Values

Our vision

To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Our mission

  • To be the best company to work for whereby employees are treated as part of a big family
  • Create a globally recognised ASEAN brand
  • To attain the lowest cost so that everyone can fly with AirAsia
  • Maintain the highest quality product, embracing technology to reduce cost and enhance service levels


  • All For One, One For Al
  • Dare to Dream
  • Make a Difference
  • Celebrate All Individuals
  • Keep it Simple
  • Be Transparent
  • Have Empathy & Respect
  • Safety is #1